What is creativity?

Creativity is the bringing into being of something which did not exist before, either as a product, a process or a thought.
You would be demonstrating creativity if you: 

• Invent something which has never existed before
• Invent something which exists elsewhere but you are not aware of
• Invent a new process for doing something
• Reapply an existing process or product into a new or different market
• Develop a new way of looking at something (bringing a new idea into existence)
• Change the way someone else looks at something

Creativity can be used to make products, processes and services better and it can be used to create them in the first place. It is expected that increasing your creativity will help you, your organization and your customers become happier through improvements in your quality and quantity of output.

photo taken from: google image.