Interesting ads from Italian coffee maker Stella entitled 'The Bite Of Coffee'

Interesting ads from Italian coffee maker Stella entitled ‘The Bite Of Coffee’. Coffee beans in the form of scorpions or spiders might not be the bite for everyone. Created by advertising agency Lorenzo Marini & Associati, Milan, Italy.


source :hemmy

What is creative thinking?

Creative thinking is the process which we use when we come up with a new idea. It is the merging of ideas which have not been merged before. Brainstorming is one form of creative thinking: it works by merging someone else's ideas with your own to create a new one. You are using the ideas of others as a stimulus for your own. This creative thinking process can be accidental or deliberate.

photo taken from: google image.

What is creativity?

Creativity is the bringing into being of something which did not exist before, either as a product, a process or a thought.
You would be demonstrating creativity if you: 

• Invent something which has never existed before
• Invent something which exists elsewhere but you are not aware of
• Invent a new process for doing something
• Reapply an existing process or product into a new or different market
• Develop a new way of looking at something (bringing a new idea into existence)
• Change the way someone else looks at something

Creativity can be used to make products, processes and services better and it can be used to create them in the first place. It is expected that increasing your creativity will help you, your organization and your customers become happier through improvements in your quality and quantity of output.

photo taken from: google image.

Creative Bus Stop Design

Today we got first project which is we have to BRANDING @ BUS STOP..

Example :-

F1 Bus Stop Advertisement

Ikea Bus Stop Advertisement

McDonald's Bus Stop Advertisement

Osram Energy Saver Bus Stop Advertisement

Quiksilver Bus Stop Advertisements

Simpsons Bus Stop Advertisement

Yummy strawberry bus stop from Japan

source : designussion , trendland

Branding, Identity & Logo Design Explained

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.


Brand –The perceived emotional corporate image as a whole.
Identity – The visual aspects that form part of the overall brand.
Logo – Identifies a business in its simplest form via the use of a mark or icon.

What is branding?

Branding is certainly not a light topic whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. On that note, it should also be stated that a designer cannot “make” a brand only the audience can do this. A designer forms the foundation of the brand.

What is identity design?

One major role in the ‘brand’ or ‘corporate image’ of a company is its identity.

In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable.

What is a logo?

To understand what a logo is, we must first understand what it is for.

A logo is for… identification.

A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logomeans is more important than what it looks like.

3 types of signs: Symbol, Icon, Index

Symbol
A symbol does not have direct connection to what it represents. The meaning usually needs to be learned through association.

Icon
An icon is directly related to what it represents, the meaning is immediately evident and it can be a smaller part that represents a whole.

Index
An index is a sign that directly points to the message or instruction.